MILWAUKEE POWER TOOL
The Milwaukee Electric Tool Corporation was founded in 1924. It manufactures power tools for demanding professional trade users.
The updated brand identity shows a modern, approachable look while still holding true to its hard-working values.
Logo
Executing a modern update to the logo while still maintaining it’s long-lasting integrity means simplifying while maintaining. Incorporating its classic lightning bold design within the negative space of the logo mark gives a fresh take on Milwaukee’s classic name.
Packaging
Introducing a sharp but clean design with geometric shapes conveys precision and accuracy that guides the consumer through the more important first.
Introducing a custom hand-drawn illustration shows the quality and care while channeling the presence of craft and technique.
Website Design
Most consumers are contractors and home builders that need to be able to navigate the site clearly and efficiently to find the information they need. A simple color pallet of reds, whites and dark greys promotes passion, precision, energy, and high quality. Organizing the hierarchy of information through type, color, and scale easily guides the eye around the site to what most consumers look for most frequently, while fluently integrating new products and promotions.
Mobile Design
Condensing a multitude of products and promotions into a streamlined simple view emphasizes the importance of visual hierarchy in choosing what you want your consumer to see first. By stacking the information, providing a clean canvas for that information to work on, and centering the CTA above every fold of the screen directs the consumer effortlessly.
Merchandise
Extending brand presence in apparel furthers the Milwaukee lifestyle. Repeating the color pallet of strong reds, clean whites, and grey and a strong logo mark seals the brand integrity.